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Portfolio Description – 72 – General Manager Marketing

AITC Management Manual | Job Descriptions Version 7_26/08/19

The position descriptions below identifies the basis of the role and responsibilities of a council member, notwithstanding all council members are expected to evolve their responsibilities to fit the aims and objectives of AITC to continue to emerge as a professional a registration board.

TITLE/POSITION: GENERAL MANAGER MARKETING – REPORTING TO: Council at meetings and members at AGM

Description: Marketing AITC to the Industry and community through every possible avenue available.

PURPOSE ATTRIBUTES

* Manage the promotion of the Institute to public and industry o Understanding of a wide range of marketing strategies

* Australian wide network within the industry and wider public

* Computer literacy

* Copywriter and other communication skills

TASKS ACCOUNTABILITY

* Develop and maintain marketing strategies to promote AITC to both public and Industry

* Write and release press releases

* Research commercial cookery and hospitality stakeholders and seek dialogue with industry and public networks (incl. media, customers, government and business in the private sector that AITC should influence)

* Attend network events

* Assist to attract and seek AITC sponsors

* Maintain data base of contacts

* Provide a written /digital report for secretary for each Council meeting

* Provide a verbal report to Council at every Council meeting

* Policies/procedures/processes responsible for:

* Logo and endorsement policy

* Style guide (to be developed)

      •  Logo Format Original JPG or GIF
      •  Letterhead
      •  Certificates
      •  Social media

Return to AITC Council

You can contact us in the following ways: "Contact AITC Administration Direct ",or email council direct as listed below.

Contact AITC Administration Direct
*President
- For governance or sponsorship.  
           *General manager - Queensland . Councilor - For Queensland Enquiries.
*Vice President
- For New South Wales Enquiries.  
      *General manager Branding - For Social media discussions.
*Secretary
- For meeting dates and broadcasts.
*Registrar - For application process.
*Treasurer
- For account and Northern territory Enquiries
 *General manager Marketing - For press inquiries
General manager Marketing - For press inquiries
 General manager Liaison - For chef queries
General manager - Communications - Web  inquiries.

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