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Portfolio Description – 71 – General Manager Branding

AITC Management Manual | Job Descriptions Version 7_26/08/19

The position descriptions below identifies the basis of the role and responsibilities of a council member, notwithstanding all council members are expected to evolve their responsibilities to fit the aims and objectives of AITC to continue to emerge as a professional a registration board.

TITLE/POSITION: GENERAL MANAGER BRANDING REPORTING TO: Council at meetings and members at AGM

Description: Explore, Identify and aim for TechnicalChef to be eventually recognised as a protected discipline, ultimately moving government to consider protecting the name “TechnicalChef” as a government issued licence This is at least 10 – 15 year project. It has to start now and build.

PURPOSE ATTRIBUTES

* Manage all aspects of branding the Institute to ensure consistency and recommend action for necessary changes

* The long term accreditation by government of AITC as a registration board

* Basic understanding of modern branding & marketing

* Computer competent

TASKS ACCOUNTABILITY

* Maintain advertising and increase brand awareness in industry and public

* Work closely with Website Developer (Communications) on Website

* Branding ‐ Yet to be documented as a whole document

* Official photographer of AITC

* Ensuring the Institute ongoingly presents a modern and professional image through all promotional vehicles.

* Contact and establish links with other professional associations that have government protection to obtain advice.

* Maintain data base of contacts

* Provide a written /digital report for secretary for each Council meeting

* Provide a verbal report to Council at every Council meeting

* Policies/procedures/processes responsible for:

* Logo and endorsement policy

* Style guide (to be developed)

    •  Logo Format Original JPG or GIF
    •  Letterhead
    •  Certificates
    •  Social media

Return to AITC Council

You can contact us in the following ways: "Contact AITC Administration Direct ",or email council direct as listed below.

Contact AITC Administration Direct
*President
- For governance or sponsorship.  
           *General manager - Queensland . Councilor - For Queensland Enquiries.
*Vice President
- For New South Wales Enquiries.  
      *General manager Branding - For Social media discussions.
*Secretary
- For meeting dates and broadcasts.
*Registrar - For application process.
*Treasurer
- For account and Northern territory Enquiries
 *General manager Marketing - For press inquiries
General manager Marketing - For press inquiries
 General manager Liaison - For chef queries
General manager - Communications - Web  inquiries.

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