Portfolio Description – 71 – General Manager Branding

AITC Management Manual | Job Descriptions Version 7_26/08/19

The position descriptions below identifies the basis of the role and responsibilities of a council member, notwithstanding all council members are expected to evolve their responsibilities to fit the aims and objectives of AITC to continue to emerge as a professional a registration board.

TITLE/POSITION: GENERAL MANAGER BRANDING REPORTING TO: Council at meetings and members at AGM

Description: Explore, Identify and aim for TechnicalChef to be eventually recognised as a protected discipline, ultimately moving government to consider protecting the name “TechnicalChef” as a government issued licence This is at least 10 – 15 year project. It has to start now and build.

PURPOSE ATTRIBUTES

* Manage all aspects of branding the Institute to ensure consistency and recommend action for necessary changes

* The long term accreditation by government of AITC as a registration board

* Basic understanding of modern branding & marketing

* Computer competent

TASKS ACCOUNTABILITY

* Maintain advertising and increase brand awareness in industry and public

* Work closely with Website Developer (Communications) on Website

* Branding ‐ Yet to be documented as a whole document

* Official photographer of AITC

* Ensuring the Institute ongoingly presents a modern and professional image through all promotional vehicles.

* Contact and establish links with other professional associations that have government protection to obtain advice.

* Maintain data base of contacts

* Provide a written /digital report for secretary for each Council meeting

* Provide a verbal report to Council at every Council meeting

* Policies/procedures/processes responsible for:

* Logo and endorsement policy

* Style guide (to be developed)

    •  Logo Format Original JPG or GIF
    •  Letterhead
    •  Certificates
    •  Social media

Return to AITC Council

Scroll to Top